A representative of YG stated, “Fans of 2NE1 have been showing a lot of anticipation for their follow-up track. We’ve been heavily contemplating which track to choose, and have finally decided on ‘It Hurts.’ We revealed a poster for it on our official blog, YG Life, featuring Dara with a unique, mysterious look.”
He went on to state, “The music video for the song is a fantasy themed with Dara as the leading role. Lee Soo Hyuk, G-Dragon’s friend and model, will be the leading male role.”
The music video for “It Hurts” was directed by Kim Hye Jung, the same director for G-Dragon’s “Butterfly.”
2NE1 will return with “It Hurts” through SBS’s “Inkigayo” on the 31st.
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